Terry Teachout has some fascinating stories about blurbs here. They tend to confirm the notion that blurbs are not effective ways to understand what the book is about. But I love the insight of his editor who said blurbs are not for us readers -- they're an internal marketing gimmick.
I was fortunate enough to read an advance copy of Mark Spragg's wonderful novel An Unfinished Life. On the back cover it had a personal letter from the book’s editor, Gary Fisketjon, talking at length about why he loved it. "This is great!" my wife and I said. "Every book should have something like this!" But for official publication it was replaced by blurbs.
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